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5 Influencer Marketing Tactics to Build Ultimate Brand Awareness
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For example, the performance of an influencer-driven brand awareness campaign might be measured in terms of the net gains in follower count for your brand, actual conversions or purchases that are directly attributable to the campaign, as well as the volume and persistence of online conversations and activities e. Duarte is a prominent thought influencer in the presentation software and best practices sector.
There are hundreds of influencers you can reach out to. But while it might be exciting to have a broad range of candidates, zeroing in on the right one s who can give an authentic voice for your brand can be difficult. The key is finding commonalities between your own customers or the new market demographic you wish to engage and the audience profile of the influencer you want to partner with.
Getting crucial insights from your customer-facing teams would be a great place to start. As a case in point, Nextiva partnered with small business expert and influencer Carol Roth to strengthen its presence among small-to-medium-scale enterprises.
5 Influencer marketing tactics to build brand awareness
Having planned and executed similar campaigns for Microsoft, Bank of America, Dell, and MasterCard, Carol Roth has both the experience and the network to orchestrate the business outcomes Nextiva was aiming for at the time. Bryce Langston is a niche influencer focusing on stylish, sustainable, and compact housing.
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His YouTube channel has more than 1. That of course, only makes influencers with millions of followers truly remarkable individuals. Remember, a mismatch between your brand, the influencer, and the audience will more likely result in a negative and costly experience for all. Better yet, plan one with the partner-influencer.
Given the competition landscape, earmarking some amount for sponsored prizes and rewards in the annual budget has become a marketing imperative anyway. Exciting contests and attractive giveaways are great ways to spur conversation and drive awareness and engagement for your brand. If you are a B2C company, rewarding influencers with your product can initiate an unboxing video. Running tough competitions that feature your product as the ultimate prize can also be a powerful brand awareness tactic.
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On the other hand, B2B companies in the SaaS space can work out deals with influencers to demo their products while game developers can certainly partner with an avid player to film a walkthrough. Again, remember that giveaways are not created equal. Be sure that the one you are putting up for a prize is compelling enough to rouse people from their daily grind. Most people would certainly pause and try their luck in an online competition that dangles a recently launched smartphone.
For major prizes, the audience should exert some effort to win such as creating original content or bringing along an X number of new leads for the ride. On the other hand, a healthy number would join competitions for less flashy rewards if all it takes is to follow a new social media account or to like and share a post. Finally, remember to design the contest such that it facilitates a great experience even for non-winners.
Note that massive disappointment among audiences can erode enthusiasm for your brand. So let influencers do the talking. Video-based marketing via webcasts is a formidable tactic for driving brand awareness, given the exploding popularity of the medium and the advances in streaming technologies. No wonder smart marketers already have podcasts, webinars, and video outreach as favorite staples in their digital marketing toolbox.
Besides, a good number of proactive influencers already use video to send their message across and keep their followers delighted. That being said, webinars, podcasts, and Ask-Me-Anything AMA sessions with an influencer can provide exposure benefits and drive deeper engagement for your brand. In an arena where authenticity is treasured, followers actually seeing and hearing their favorite influencers is gold. Audio-visual communication generally trumps text-based branding when it comes to driving awareness, engagement, and sales.
Takeaway: While rich media streaming is effective, going too far as to hard-sell a brand can ruin authenticity and the audience will notice. Never allow the experience to feel ingenuine. Embrace rich audio-visual experiences but allow your brand and the influencer the creative freedom to maintain their authenticity.
Exclusive promos and large discounts to premium online courses, ebooks, consumer products, services, and onsite events are often used as magnets for generating new leads and driving sales. But promo codes and exclusive coupons can do a lot more. They might seem simple and modest but unique discounts and exclusive promo codes are excellent marketing tools that can help you:.
In fact, many affiliate and influence marketing partnerships thrive by offering discount coupons and promo codes associated with custom landing pages where lead generation and different types of conversions can be orchestrated. This tactic is best used in tandem with podcasts or live video streams by which influencers can better articulate your message and convince their followers to join the fun.
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With traditional advertising on a downtrend, the business demand for influencer marketing shoots up like a rocket. Brands are willing to pay millions of dollars to hyper-popular influencers , some of whom have become ultra-rich just by filming themselves while opening packages, wearing a watch, modeling clothes, or sipping wine. As more and more people look to their social networks when making purchase decisions, the value of influencer marketing can only go up.
Learn more about influencer marketing, partner with the right influencer, and adopt the tactics that match well with your brand and budget. Remember, micro-influencers can be effective at driving brand awareness and you need not break the bank to achieve your marketing goals. Click here to find experts on influencer marketing. Join over 25 million other readers that have been educated and inspired to transform their life and business. Dmitry Dragilev.